2 strong directions add up to 1 big year; men's vendors planning to double dip on casual and elegant. (men's clothing)(Outlook '97)

Daily News Record, August, 1996 by Curan, Catherine; Gellers, Stan; Kaplan, Don; Romero, Elena; Socha, Miles; Spevack, Rachel

The men's clothing industry is expecting growth in two directions during 1996, including men's casual wear and the new return to elegant dressing. Department stores will make efforts to push up the price of traditional suits by offering more designer brands. Prices will increase because fewer suits are being sold. Sweater manufacturers will design better quality products that customers want.

NEW YORK - There is a vibrant feeling of optimism for 1997 among vendors across the men's wear spectrum based on the continued growth of the casual trend and the new movement toward elegant dressing.

While collection sportswear companies expect their area of the market to sustain its strong growth, they are not sitting pat. Some are planning moves into new product areas for...

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