Trying to press apparel consumers' electronic buttons; the Web technology is there but not the merchandising know-how.

Daily News Record, February, 1998 by Silverman, Dick

Sales of men's apparel are lagging on the Internet and World Wide Web, although electronic commerce is booming in fields such travel, cars, and compact discs. The International Data Corp reports 68.5 mil users of the Internet on a global basis, and that there should be 41.9 mil shoppers on the Web by the year 2001. Many retailers and vendors of men's clothing do not know how to use the Web, however, although the sales potential exists.

NEW YORK -- It's the technological paradox of the '90s.

If consumers buy record numbers of books and CDs off the Internet, shop for cars and make travel arrangements by computer, why won't they buy apparel on the Web?

Internet fashion sales may be lagging, but total electronic commerce is booming. Global Internet shopping...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.