Bugs Set to Bow on Times Square.(Brief Article)

Daily News Record, April, 1998

NEW YORK -- The Warner Bros. Studio Store opening Saturday in One Times Square, the building that hosts the New Year's Eve ball-drop, is smaller than Warner's Fifth Avenue and 57th Street flagship. But what it lacks in size, it makes up in spirit, with a '40s-inspired neon-filled decor, a soaring, six-story see-through facade, billboards and a 7 1/2-foot Bugs Bunny embracing Lola Bunny.

Compared to the 57th store and others in the chain, "One Times Square is very different," said Peter Lynch, executive vice-president of operations, Warner Bros. Studio Stores. "The whole feel is Times Square in the '40s." In Times Square, Warner was less restricted in terms of exterior ornamentation and signs compared with Fifth Avenue, where regulations are tighter. Huge billboards...

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