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Industry: Email Alert RSS FeedSTAFF MEETING: THE NEW BOSS AT HUGO BOSS.
Daily News Record, July, 1998 by Gellers, Stan
ON BOARD FOR THE NEW SPORTSWEAR LAUNCH, MARTY STAFF IS TAKING HUGO BOSS BACK TO MAGIC
NEW YORK -- Marty Staff, the new president and CEO at Hugo Boss USA since late May, is a people person.
It's written all over him and it's the way he's running the American subsidiary of the $670 million German company. He intends to change it from "production and administrative to a sales-and-marketing-driven company."
Seated in the window-walled Hugo Boss USA office on Fifth Avenue, Staff, 47, agrees he has a big job ahead. The subsidiary's business, at $90 million, has been flat for the past three years. The parent company's global business, meanwhile, has been exploding and last year it racked up a 14 percent increase in sales.
Naturally, he intends...
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