THE SKATE KEY TO THE CITY OF LONDON : SLAM CITY SKATES SNARES THE BRITISH SKATEBOARD CROWD WITH THE LATEST APPAREL, FOOTWEAR AND SKATEBOARD BRANDS.(Company Profile)

Daily News Record, February, 1999 by Fallon, James

LONDON -- Scan any fashion scout's list of London must-sees and Slam City Skates in Covent Garden is bound to be on it.

The tiny shop has been the place for British skateboard fanatics for the last decade, focusing on the sport through all its ebbs and flows. It's also spawned a host of imitators, many of which have located nearby to capitalize on the customers they know are drawn by Slam City.

"We always have centered on skateboarding," said Seth Curtis, the shop's manager. "I've been to a lot of shops both here and in the U.S. and none of them have the kind ...