HERO TO SEE PLENTY OF ACTION; WRANGLER LAUNCHES LARGEST AD CAMPAIGN TO DATE.

Daily News Record, July, 1999 by Knight, Molly

To strengthen its position in the jeanswear market, Wrangler Hero is about to launch the largest advertising campaign in the brand's history.

The slogan for the campaign will remain the same as its current one, a line reading real.comfortable.jeans; however, these ads will run in a variety of national magazines, including Sports Illustrated, People and TV Guide, and on television in an unprecedented fashion.

"By pulling together television, print and sponsorships, this is the largest and most focused campaign we've done to date," said Craig Errington, marketing communications manager for Wrangler Hero.

Errington said the print ads, which will run in six consumer magazines, will be product-specific, featuring Wrangler Hero jeans and pants....

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