BLADES, BOARD AND SKATE ADDS TWO MORE SHOPS; CHAIN WILL HAVE NEW PRESENCE IN BOSTON AND PHILADELPHIA AREAS.(Brief Article)

Daily News Record, July, 1999 by ROMERO, ELENA

NEW YORK -- Blades, Board And Skate has added two more stores to its chain, bringing its store count to 21.

According to its director of marketing, Scott Kelliher, the chain has acquired EZ Rider, an authentic extreme shop in Burlington, Mass., and will soon open a Blades shop in King of Prussia, Penn.

"We're very excited about the EZ Rider store," said Kelliher. " It's been in the business for five years and it has a tremendous reputation with consumers and the industry. Its location brings us to a new area of Boston."

EZ Rider measures 3,000-square feet and is located within a strip mall.

"The King of Prussia store will brings us into a new city," he added. "We believe the Philadelphia market hold tremendous...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.