THE RIGHT SIZE AIMS TO REDUCE APPAREL RETURNS; COMPANY IS DEVELOPING SIZING SOFTWARE TO ENHANCE ONLINE APPAREL PURCHASING AND CUT DOWN ON RETURNS.(Internet/Web/Online Service Information)(Brief Article)

Daily News Record, April, 2000 by McKinney, Melonee

As apparel retailers struggle to develop their businesses online, unlike other areas of e-commerce, they have to deal with the issues of sizing and fit. Whether or not an apparel item will fit properly is one of the main deterrents, if not the main one, when shopping for apparel online. Return rates for catalogs and e-commerce sites are higher than at brick-and-mortar retail.

But there are some technologies being developed that can ease, if not potentially eliminate, sizing issues. In addition to body scanning and some other methods of generating an electronic version of your body size, a company called The Right Size is developing proprietary software that will not only help get sizes right but, according to president Ernesto Aguirre, can also help the...