Retail Industry
Industry: Email Alert RSS FeedWATCH OUT FOR PRETTY FACES; WATCHES FLY ON THE WEB, BUT CONSUMERS OUGHT TO BE WARY.
Daily News Record, July, 2000 by Brodsky, Renatt
With so many Web sites selling luxury watch brands such as TAG Heuer and Rolex -- and some at discount prices -- how do consumers know they're buying the real thing?
"By buying from an authorized watch dealer on the Web," said Daniel Hirsch, executive vice-president of WatchNetwork.com. "This means having consent from the manufacturer and a valid warranty."
WatchNetwork.com, which went live in December, carries 12 authorized watch brands, such as TechnoMarine, Ventura, Boss Hugo Boss, Fortis and Skagen. Hirsch hopes to get authorization from high-end watch brands such as Rolex and TAG Heuer in the near future; but until then, it's hands-off.
"We don't sell Rolex because we adhere to the manufacturer's authorization policy," said...
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