Retail Industry
Industry: Email Alert RSS FeedDESIGNER SHOES HELP SAKS SITE HIT GROUND RUNNING; AFTER 75 DAYS, AVERAGE TRANSACTION PEGGED AT $375.
Daily News Record, October, 2000 by Palmieri, Jean E.
Who says you can't sell luxury merchandise on the Web? Not Saks Fifth Avenue.
Since launching its online store on Aug. 15, Saksfifthavenue.com, the results have exceeded expectations and the retailer is poised for a strong holiday season.
"So far we're very happy," said Denise Incandela, chief operating officer of e-commerce. "Nobody knows how big this market can be, but we continue to take it very seriously and will devote the resources it takes to be the very best that we can."
Original projections from the company called for around $300 million in sales within two years, a figure that Incandela is hesitant to... boast about. Saying she wants to get one holiday season in the books before making sales projections, she said she will be...
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