FIRE STARTERS; BLUE FLAME MARKETING MAKES SURE ITS BRANDS -- ESPECIALLY THE SEAN COMBS EMPIRE -- DON'T GO UP IN A PUFF OF SMOKE.

Daily News Record, May, 2001

Situated inside the high-security compound of 1450 Broadway are the offices of Sean Combs' latest venture: Blue Flame Marketing and Advertising.

While Blue Flame takes pride in the work it has done for such clients as Nike Sports Style Marketing, Piaget, Bentley/Rolls-Royce, Versace, New Line Cinemas, Foot Locker, Sony Pictures and Miramax Pictures, the company has spent the past nine months mostly on a single mission: promoting Combs' Bad Boy World Wide Entertainment Group.

Combs' empire is a vast one, encompassing Bad Boy Film & Television, Bad Boy Producer Management, Daddy's House Social Programs, Daddy's House Studios, Justin's Restaurant, Timeless Music Publishing, Notorious Entertainment and Sean John Clothing Co.

"We consider...