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Industry: Email Alert RSS FeedRABBIT TEST; PLAYBOY UPS ITS COMMITMENT TO FASHION EDITORIAL -- AND HOPES ADVERTISING DOLLARS WILL FOLLOW.
Daily News Record, May, 2001 by Lipton, Brian Scott
Maybe a few men really do buy Playboy for the articles. But for the fashion?
While that may sound far-fetched, Hugh Hefner's long-running magazine is upping its commitment to men's fashion by increasing the number of editorial pages in the section, spending more money on photography and placing a new emphasis on celebrity-oriented features.
The July issue features pop singer Joe McIntyre -- the former New Kid on the Block who's having a surprisingly successful adult career -- in a whimsical, six-page fashion layout called "So You Want to Be a Star," shot by Andre Rau. In it McIntyre sports clothes from Gucci, Roberto Cavalli, DKNY, Hugo Boss and Girbaud, among others.
"It's hard to get young guys interested in how to dress," says...
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