BRANT MARKETING; BY MANAGING HIS BRAND FROM SWATCH TO SHOP, ARNOLD SILVERSTONE IS BRINGING SOME FRESH IDEAS TO THE CLOTHING BUSINESS, AND IT'S PAYING OFF IN MORE MARKET SHARE FOR HIS LABEL, ARNOLD BRANT.(Brief Article)

Daily News Record, December, 2001 by Cunningham, Thomas

Good artists copy; great artists steal.

By that measure, Arnold Brant Silverstone, president of Montreal-based clothing maker SFI, is a great artist. That's because he has unabashedly poached merchandising techniques from the sportswear business and used them to raise the profile of his burgeoning clothing brand, Arnold Brant .

For the last three seasons the 35-year-old executive has upended the tried-and-true techniques of the clothing industry by producing coordinated collections of clothing and sportswear that can be merchandised in distinct groups, each with its own fashion and color story.

That's old news to huge brands like Gap and Tommy Hilfiger, which have worked that way for decades, but it's a breath of fresh air to the staid...

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