MASS ATTACK; GROUP 3 DESIGN TAKES SOPHISTICATED BRAND MARKETING TO THE MASS CHANNEL.

Daily News Record, April, 2002 by Cunningham, Thomas

Mary Gleason, owner of the licensing agency Group 3 Design, has a simple way to evaluate a brand: If it's not a household name, she's not interested. "I want brands that have instantaneous recognition," says Gleason. "I don't want to have to explain my brands to anyone."

Widely recognized brands drive big volumes and that's what Gleason needs above all, since her business niche is licensing apparel labels aimed at mass merchants like Wal-Mart, Kmart and Target. In the past five years or so those price-driven retailers, long disdained by much of the apparel ...