PAST PERFECT; SELLING VINTAGE CLOTHES TO DESIGNERS AND RETAILERS ALIKE, A SOHO STORE PROVES WHAT COMES AROUND GOES AROUND.(Company Profile)

Daily News Record, August, 2002 by LIPKE, DAVID

In the men's portfolio section of the September W magazine, there is a Bruce Weber fashion shoot of soccer star Landon Donovan. Amidst the Jil Sander, Versace and D&G getups the photogenic midfieldman is styled in -- sure to amuse his San Jose Earthquakes teammates -- is a pair of old-school Nike shorts from vintage clothes dealer What Comes Around Goes Around. And for some discerning style mavens, those unassuming white-and-red shorts are perhaps the coolest garment in the layout.

That would hardly surprise Gerard Maione and Seth Weiss, the proprietors of What Comes Around Goes Around. Founded in 1993 as a small Soho retail store in Manhattan, the company has grown into a 7,000-square-foot wholesale operation that sells high-quality vintage clothes to...