DO THE WAVE; AT THE ASR SHOW, ATTENDEES SAY SURF'S UP AND SKATE'S SLIDING.(Action Sports Retailer)(Brief Article)

Daily News Record, September, 2002 by BERMUDEZ, ANDREA

SAN DIEGO -- Surf is making a comeback for spring 2003. That's the word from retailers and manufacturers who worked the Action Sports Retailer Expo (ASR) held at the San Diego Convention Center Sept. 5-7.

Tim Harmon, president and chief merchandising officer for the Anaheim, Calif.-based Pacific Sunwear and d.e.m.o. retail stores, first noticed the shift from skate to surf in February. "Our surf business is growing very strongly," he said. "I've been at PacSun for 11 years and this is my fourth cycle of going skate, surf, skate, surf. It just happens all the time."

Debbie Harvey, director of merchandise buying for the four Cocoa Beach, Fla.-based Ron Jon Surf Shop stores, has also observed more interest in the surf lifestyle. "I've seen it in my...

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