WHO IS LUXE? HE'S "SAVVY," "CAUTIOUS" AND "NOT LOOKING TO BE NOTICED." THAT'S THE NEW LUXURY CUSTOMER, ACCORDING TO RETAILERS ACROSS THE COUNTRY.(marketing expensive clothing to men)

Daily News Record, November, 2002 by PALMIERI, JEAN E.

Frivolity is history. Today's luxury customer is seeking high-quality classics with a long shelf life. Mirroring the country's more conservative atmosphere, it's unique, seasonless items -- custom suits, cashmere dress coats, Prada dress shoes and upscale shirts and ties -- that appeal to high-end shoppers.

"The price-value relationship is much more important than it was two or three years ago," says Dan McCampbell, vice-president of men's fashion merchandising for Saks Fifth Avenue. "The ticket price is not an issue, but he doesn't want to feel like he's overspending. He wants to get his money's worth and buy an item that has longevity -- not one that is just for the moment."

McCampbell says the luxury shopper is steering clear of anything...

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