BOY, OH, BOY.(list of zip codes with households headed up by same-sex couples and average men's-wear spending)

Daily News Record, January, 2003

Gay men are often thought of as hard-charging fashion consumers, but like many stereotypes this generalization is only accurate up to a point. Many areas of the country with high concentrations of gay men do spend significantly more on men's apparel, but some do not. Here, a listing of the ZIP codes with the most households headed up by same-sex couples and their average spending on men's wear.

1) ZIP Code: 02657, Provincetown, MA

Percent of couples (married or unmarried but living together) who are same-sex: 39 percent

Of the 621 couples in P-Town, 242 can share underwear. Sixty-two percent of those same-sex couples are gay men, while the rest are lesbian women. Yet, despite the high concentration of gay men, the typical Provincetown...