FRESH MEAT.(where young men shop)

Daily News Record, February, 2003

Besides being one of the more style-conscious demographic groups, young men are also one of the most value-conscious. (How many 16-year-olds can drop a grand on Cavalli jeans?) So, it should come as no great surprise that in this list of where 13- to 24-year-old boys/men spend their casual-apparel dollars, discount and value retailers prevail. Here's where young men said they shopped from December '01 to November '02.

1) J.C. Penney Co.

Casual sportswear dollar share: 6.9 percent

Penney's recent makeover -- more fashion, better marketing, vibrant interiors -- obviously struck a chord with young men, who said in this study that they like shopping there because of the merchandise mix and "good prices." Amazing when you consider that just a...