FLYING HIGH; WITH AN UPSCALE APPROACH TO MERCHANDISING AND CUSTOMER SERVICE, THE LARK SOARS IN CHICAGO'S URBAN MARKET.(men's clothing store chain headed by Lenny Rothschild)

Daily News Record, February, 2003 by BAILEY, LEE

As Lenny Rothschild pilots his silver Mercedes-Benz coupe around Chicago, his love for the city is obvious. "Isn't the water mesmerizing?" he asks, gesturing toward Lake Michigan. Inching through traffic on Michigan Avenue, he points out the new Louis Vuitton and the massive Marshall Field's stores. Rothschild clearly knows the ins and outs of retailing in the Windy City, quoting rents-per-square-foot and reciting the history of nearly every storefront on tony Oak Street. After a few minutes, however, his boyish enthusiasm wanes, and he says, "These are beautiful stores, but not everyone feels welcome in them. There are a lot of people in this city interested in quality product who get terrible service around here. They simply aren't respected as customers."

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