ON A ROLL.(consumer preference survey indicates which men's brands have most momentum)

Daily News Record, May, 2003

The term "brand momentum," according to NPD Fashionworld, refers to a brand's popularity, which was gauged in a nationally representative survey of men age 13 and over who were asked whether they considered certain brands to be "in" or "hot." Veteran labels like Tommy Hilfiger and Fubu came out as the "hottest" fashion brands on the market, suggesting that a brand's longevity might contribute to its popularity -- and vice versa, of course. Here, the top 10 men's brands with the most momentum.

1 Tommy Hilfiger

Men who perceive the brand as "in" or "hot": 57.8%

Women who perceive the brand as "in" or "hot": 66.2%

It may have started with a preppie aesthetic, but the magic of the Tommy Hilfiger brand has captured American men of...

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