Retail Industry
Industry: Email Alert RSS Feed34TH STREET: A HOTBED FOR COOL CLOTHES.
Daily News Record, November, 2003 by GELLERS, STAN
As I left the office the other day, I was practically blinded by the former Express store on 34th Street just off Fifth Avenue, which is suddenly ablaze with light, white paint and red-hot young men's and juniors'.
Welcome to the world of high-wattage merchandising. That's what the makeovers on 34th Street are all about.
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They also turned up the lights at Macy's Herald Square on the Seventh Avenue side of the second floor. Okay, the overheads aren't as blinding as Express, but the over-the-top lighting is a perfect backdrop for some of the hottest new names in the contemporary ...
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