FEDERATED EXPECTS I.N.C. MEN'S LINE TO HIT $60 MILLION.(PowerHouse)(Industrial Control Concepts Inc)

Daily News Record, February, 2004 by PALMIERI, JEAN E.

NEW YORK -- It's the year of the big launch in men's collections, and one of the top

contenders belongs to Federated.

This spring the powerhouse department store chain will introduce I.N.C. for men, an extension of its successful private women's brand with the same name. The men's line will launch with shops in 105 doors across the country on March 15, supported by a highly visible marketing campaign that's expected to catapult the brand to a business worth tens of millions of dollars within three years.

"This is very exciting," Janet Grove, vice-chairman of Federated Department Stores and chairman and CEO of Federated Merchandising Group, told DNR in an exclusive interview last week. "The I.N.C. brand in women's apparel is the largest...