BRANDING IDEAS AT MAGIC.(Brief Article)

Daily News Record, February, 2004 by Stewart, Al

The much talked-about but often elusive goal of building brand cohesion will be the focus of an hour-long seminar at MAGIC later this month. The discussion will include five panelists from different corners of the fashion industry who will offer tips on drawing attention in an increasingly competitive market.

"This is a great opportunity to gain exposure to the many different ways you can build your brand," said Mindy Gale, president of the Gale Group, the advertising and PR firm that is presenting the panel. Gale will moderate the discussion and offer an overview of branding and imaging in the marketplace from an agency point of view.

Others slated to participate include the fashion directors of two popular consumer magazines. Jorge Ramon of Teen...

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