THE DNR LIST: WEALTH CARE.(Daily News Record )

Daily News Record, May, 2004

Unity Marketing's annual survey of 500 men and women in three income groups reveals a strong preference for experiential luxuries among high-end shoppers, according to Pamela Danziger, the group's founder and author of "Why People Buy Things They Don't Really Need." According to the most comfortably situated buyers, electronics and entertainment head a list that also includes apparel and accessories.

1) ELECTRONICS

Superaffluents (household income at least $150,000): 64 percent purchase incidence

Affluents (household income $100,000 to $149,999): 52 percent purchase incidence

Near-affluents (household income $75,000 to $99,999): 53 percent purchase incidence

Plasma TVs are driving spending in this area. Consumers want...