Retail Industry
Industry: Email Alert RSS FeedNEW BALANCE KICKS UP APPAREL; FOOTWEAR FIRM PLANS TO INCREASE APPAREL VOLUME TO 15 PERCENT OF SALES BY 2006.(New Balance Athletic Shoe Inc.)
Daily News Record, June, 2004
Byline: BRENDA LLOYD
ATLANTA -- New Balance Athletic Shoe Inc. is taking its reputation for technical expertise in footwear and using it to build its fledgling apparel business.
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Two years ago the company brought in Jim Howard, a former competitive runner who has worked for Adidas, Nike and a specialty running retailer, as global apparel manager. New Balance's experience with apparel had been spotty over the past 20 years but the company is determined to build an apparel brand. Apparel now represents about 5 percent of total domestic company sales of $918 million. New Balance ...
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