ALTERNATIVE: ROCK; ONCE THE EXCLUSIVE DOMAIN OF HIP-HOP HONCHOS, MUSIC-INSPIRED FASHION LABELS ARE INCREASINGLY COMING FROM ROCKERS. AND TREND-HUNGRY RETAILERS ARE FAST BECOMING FRONT-ROW FANS.

Daily News Record, July, 2004

Byline: JAMIE CARRACHER

When Joel Madden, lead singer of Good Charlotte, wanted to give the band's new brand, Made Clothing, a shot-in-the-arm three years ago, he came up with a simple solution: He just started wearing it.

It might have seemed out of place amid the extreme-sports and punk-music aficionados at New Jersey's Asbury Park Skate and Surf Festival in April 2001, but sporting the T-shirts and hats got the job done.

"We sold everything in pretty much two days," says Josh Madden, Joel's brother and the label's designer.

Harkening back to the glory days ...