Retail Industry
Industry: Email Alert RSS FeedWALMART.COM HAS BASICS BENT; RETAILER RE-ENTERS ONLINE APPAREL BUSINESS WITH WRANGLER, GEORGE; CONSIDERS BETTER MERCHANDISE.
Daily News Record, July, 2004 by Bowers, Katherine
Byline: KATHERINE BOWERS
BOSTON -- Wrangler, Starter and George are in the men's wear starting lineup for Walmart.com's relaunched apparel department.
The retailer, which hasn't sold so much as a T-shirt online in three years, fired up its home page July 20 with images of fall product and placed a large, jaunty ad on Yahoo's home page proclaiming: "It's Here! Apparel online at Walmart.com." Registered users were alerted by e-mail as well.
With that, the Bentonville, Ark., retailer positioned itself to grab a slice of the mushrooming $8 billion online apparel market.
The opportunity is potentially enormous. Wal-Mart stores serve 138 million customers weekly; the retailer estimates two-thirds of those shoppers are online with a...
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