THE FIRST-TIMERS; VISITS TO MAGIC ARE ALL ABOUT THE SEARCH FOR NEWNESS, AND THIS SEASON'S EXHIBITOR LINEUP IS A PANOPLY OF NEW RESOURCES, NEW DIVISIONS OF EXISTING COMPANIES AND NEW TAKES ON COMPANIES YOU'VE SEEN BEFORE.

Daily News Record, August, 2004 by Badia, Alex; Gavenas, Marilise

Byline: Alex Badia, Marilise Gavenas

Club Med

What's new: Apparel as the antidote to civilization

Here's one company that couldn't care less about the comeback of the suit. "We're all about the beach lifestyle," says Scott Todd, the vice-president of licensing at Sloane Vision, Club Med's exclusive licensing agent. "Think of us as a more active, authentic version of Tommy Bahama or less surf-styled Quiksilver." Currently sold only through an eight-page insert in the Sears Canada catalog and the on-site shops of 100 or so club locations, Club Med is coming to MAGIC with 40 SKUs designed to go anywhere tailored clothing isn't worn. Look for board shorts priced to retail at $49.99, khakis priced to retail at $40, graphic T-shirts at $20,...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.