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Industry: Email Alert RSS FeedMEN'S OUTDOOR APPAREL CLIMBING; BUSINESS PICKS UP AS VENDORS COMBINE CASUAL STYLING AND FUNCTION.
Daily News Record, August, 2004 by Lloyd, Brenda
Byline: Brenda Lloyd
SALT LAKE CITY -- The men's outdoor apparel climate is heating up, and it's being driven by sportswear and casual styling combined with function, along with bright colors and good pricing from suppliers.
Most retailers and vendors at the Outdoor Retailer (OR) Summer Market, held Aug. 12 to 15 at the Salt Palace Convention Center here, said that although men's business was improving, women's is still the biggest growth area in this male-dominated market.
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