THE DNR LIST: HITS OR MISSES.(visitor statistics of online clothing stores)

Daily News Record, August, 2004

Wal-Mart Stores has put apparel back online, promising a realignment of the Internet market for clothes shopping soon. Meanwhile, Gap Inc.'s Old Navy and Gap units dominate computer shopping for male apparel. Below, the most popular Web sites carrying men's wear, in descending order of average monthly visitors from January through June.

1) OLDNAVY.COM

Average number of unique visitors per month: 3.29 million

More than one million unique visitors ahead of its older brother, Gap.com, Old Navy's site offers an Item of the Week, free shipping on orders of $85 or more and the I Love Free Tickets game. Everyone's invited to "Feel Good in Denim."

2) GAP.COM

Average number of unique visitors per month:2.28 million

...

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