Retail Industry
Industry: Email Alert RSS FeedTHE DNR LIST: THE SPACE RACE.(Daily News Record)
Daily News Record, September, 2004
The battle for fashion advertising is hotter than a Maxim cover shoot, with lad mags losing ground and traditional books performing well. Listed here are the 10 men's magazines that published the most apparel, accessories and apparel retailer advertising pages during the 12 months from September 2003 to August 2004.
1) GQ
Number of fashion advertising pages: 670.6 (-1.8 percent from prior year)
Topping the heap in pages as well as fashion ad revenue (more than $55 million), editor Jim Nelson's younger, punchier GQ has maintained its reputation as the bible of men's style.
2) Details
Number of fashion advertising pages: 506.7 ( 17.2 percent over prior year)
By focusing on an upscale, fashion-receptive...
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