UNPACKING TRUNK LTD. BUILDING A BUSINESS ON THE BACK OF FAUX VINTAGE CONCERT T'S IS THE STUFF OF MEMORIES.

Daily News Record, October, 2004 by Tschorn, Adam

Byline: ADAM TSCHORN

LOS ANGELES -- Late last November, Brad Beckerman launched Trunk Ltd., a line of reissued rock-concert tour shirts for men and women authorized by the likes of Kiss, The Doors, The Beatles and Ozzy Osbourne.

Since then, the distinctive T-shirts with a signature double-stitch side seam and elephant logo have appeared on the torsos of A-list types from Billy Bob Thornton to Ben Stiller and Meg Ryan. Designer John Varvatos wore one to the April launch party of his fragrance, and Liz Phair promoted her new album in the pages of Rolling Stone by pairing one ...