KIDS BUY THE DARNDEST THINGS ; RESEARCH SHOWS THAT MOST YOUNG MEN ARE HAPPY WITH A PAIR OF COMFY JEANS ... AND AN IPOD IN THE POCKET.

Daily News Record, October, 2004

Byline: LEE BAILEY

While the fashion press loves to hoist flags about clearly defined trends -- think preppie, metrosexual and so forth -- the degree to which those trends translate to young men is debatable. Fads certainly manifest themselves in the mall, but efforts to reduce male American teenagers to "jocks," "preps," "hip-hop kids" and the like are usually in vain. The latest consumer research indicates that young guys place a priority on comfort, and will work fashion into their wardrobes when it is available and affordable.

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