BMB TO PUSH SAVILE ROW IN U.S. BRITISH FIRM WILL EXPAND ALEXANDRE SAVILE ROW BRAND'S AMERICAN PRESENCE WITH 60-PLUS SHOP-IN-SHOPS.(BMB Group)

Daily News Record, October, 2004 by Conti, Samantha

Byline: SAMANTHA CONTI

LONDON -- Peter Lucas is cracking the U.S. market with a simple strategy: He's selling English service -- and royal kudos -- along with well-cut suits.

The chairman and chief executive of BMB Group, the Leeds-based men's and women's clothing company, and the U.K. licensee for Haggar and Arrow, is the man behind the Alexandre Savile Row brand, which sells -- in an unconventional format -- in the U.S. Currently, there are four shop-in-shops, at Marshall Field's and Macy's West. Later this month, Macy's units in San Francisco and Pacific Plaza in Los Angeles will begin selling the line.

A spokesperson for Marshall Field's said the line was successful at the retailer's State Street flagship in Chicago, prompting the...

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