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REVOLUTION NUMBER NYNE; CAPITAL MERCURY'S NEW LABEL TAKES PREMIUM SPORTSWEAR LOOKS TO THE MAIN FLOOR.(Capital Mercury Apparel Ltd.)

Daily News Record, November, 2004 by Cunningham, Thomas

Byline: THOMAS CUNNINGHAM

NEW YORK -- Capital Mercury Apparel Ltd. has long been a serious player in the private-label business and it's had several flirtations with brands of its own.

Now Capital Mercury wants to get a bigger piece of the branded business by taking a focused, fashion-driven concept to the main floor. With its new shirt collection, NYNE, the New York-based firm thinks it now has the right combination of timing and product.

"The movement away from widely distributed brands has created new opportunities for mainfloor brands at accessible price points," says Doug Pecore, vice-president of sales and marketing at Capital Mercury. "We felt the market went too aggressively to the $80 to $100 solution, so we came up with a $45...

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