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Industry: Email Alert RSS FeedMOVING IMAGES; FOR PEI, THE FIRST ORDER OF BUSINESS WAS NEW ADVERTISING TO TAKE THE DESIGNER'S NAME IN A NEW DIRECTION.
Daily News Record, January, 2005 by De Puy, Geraldine
Byline: GERALDINE DE PUY
NEW YORK -- Perry Ellis International introduced an ad campaign in the spring of 1999 that featured a then-unknown Estella Warren wearing little more than a man's shirt and a sultry look. This provocative image ignited a fair amount of controversy, resulting in the ad's banning in Times Square.
"We got a lot of complaints from the religious right," says Pablo de Echevarria, senior vice-president of marketing, as he reflects on the evolution of the Perry Ellis men's wear brand.
The infamous campaign -- "in which there are no men and no clothes" -- was the brainchild of photographer Bruce Weber and art director Sam Shahid, known for his highly erotic ads for brands such as Banana Republic and Calvin Klein. The...
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