MOVING IMAGES; FOR PEI, THE FIRST ORDER OF BUSINESS WAS NEW ADVERTISING TO TAKE THE DESIGNER'S NAME IN A NEW DIRECTION.

Daily News Record, January, 2005 by De Puy, Geraldine

Byline: GERALDINE DE PUY

NEW YORK -- Perry Ellis International introduced an ad campaign in the spring of 1999 that featured a then-unknown Estella Warren wearing little more than a man's shirt and a sultry look. This provocative image ignited a fair amount of controversy, resulting in the ad's banning in Times Square.

"We got a lot of complaints from the religious right," says Pablo de Echevarria, senior vice-president of marketing, as he reflects on the evolution of the Perry Ellis men's wear brand.

The infamous campaign -- "in which there are no men and ...