Retail Industry
Industry: Email Alert RSS FeedITO-YOKADO'S ROBO-SHOP; JAPANESE CHAIN ROLLS OUT COMPUTER-AIDED CUSTOM-SUIT PROGRAM.(Ito-Yokado Company Ltd.)
Daily News Record, February, 2005 by Furukawa, Tsukasa
Byline: Tsukasa Furukawa
TOKYO -- A Japanese general-merchandise chain is offering men what amounts to a do-it-yourself suit.
By digitally linking its stores to factories equipped with computer-controlled patterning and cutting systems, Ito-Yokado Co., one of Japan's largest general-merchandise store chains, is offering to tailor, in a matter of five days, a men's suit to the customer's measurements in his choice of style and fabric from a menu of samples.
Publicized under the catchphrase "My Suit Tailored in Five Days," the quick-response service was launched last year initially at 50 of the chain's 181 stores. It has now been extended to 145 stores.
"The first-year results far exceeded our expectations, as 40,000 suits were...
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