GUERRILLAS IN OUR MIDST; TO CUT THROUGH MEDIA CLUTTER, APPAREL MAKERS TARGET YOUNG TASTEMAKERS WITH STREET-LEVEL MARKETING.(Paul Frank Industries)

Daily News Record, April, 2005

Byline: Geraldine De Puy

In 2004, Paul Frank, the cofounder and very visible face of Paul Frank Industries, drove himself across the country in a decked-out Winnebago to make appearances at various retailers and boutiques, and at unique locations like Graceland in Memphis and the Andy Warhol Museum in Pittsburgh. He called it his "Get to Know Me" tour.

Standard advertising and promotion won't necessarily land a brand inside the heads of today's ultra-hip consumers. It takes a little bit of creativity and occasionally even a dash of audacity to establish a name and ...