SNOW HITS SOHO IN FALL.(Burton, DC Shoes Co.)(Brief Article)

Daily News Record, April, 2005 by Pallay, Jessica

Byline: Jessica Pallay

NEW YORK -- Two young men's brands will be calling the same Soho block home come autumn. Burton, the Vermont-based snowboarding label, is set to open shop at 106 Spring Street, while DC Shoe Co., the snow and skate-centric label acquired last year by Quiksilver, will debut its flagship, across from Burton, at 109-111 Spring Street.

"There's so much youth traffic down there, with all the schools and universities," noted Faith Hope Consolo, chairman of the retail leasing and sales division of real-estate brokerage Prudential Douglas Elliman. "Soho is back, because now it's focusing on the customer that's there, and not trying to bring in the uptown customer that doesn't go there."

Burton plans to unveil its...

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