Retail Industry
Industry: Email Alert RSS FeedGENTLEMEN PREFER JEANS; FORGET THE LOW-RISE YOUTH MARKET: MEN OVER 35 ARE VIRGIN TERRITORY FOR DENIM MAKERS INTENT ON GROWTH.
Daily News Record, June, 2005 by Gellers, Stan
Byline: Stan Gellers
NEW YORK -- Denim flavor-of-the-month fever has bitten the over-35 jeans customer: He now wants his own version of the fit, feel and finish of premium jeans, but built for a fuller frame.
In other words, gentlemen's jeans, and from the buzz in the marketplace, denim makers are ready to compete for newfound men's wear dollars.
Although gentlemen's jeans aren't new, they were afterthought for a customer who thought more about linen and cashmere than he did indigo denim. The latest jeaning of America is changing all that.
Indigo denims are the new weekend khakis for the 35-plus crowd, as a surprising mix of men's wear companies are discovering. The traditional denim giants are shedding a few years and taking...
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