LANIER ADDS HIP CLOTHING LABEL.(Lanier Clothes Co.)

Daily News Record, June, 2005 by Gellers, Stan

Byline: Stan Gellers

NEW YORK -- Lanier Clothes has been hanging out in London -- Billy London, that is -- its new, young contemporary label for suit separates.

Describing the line as "sexy, modern and affordable," Mike Sandler, executive vice-president, who conceived the idea, said, "We're translating the hot London look to America at great prices, and we've also created a cool name to give it a life of its own." Lanier is a division of Atlanta-based Oxford Industries.

The first line of Billy London suit separates is being launched this month for spring '06.

Sandler called the British style the latest in the succession of European fashion invasions that began in the '60s and '70s. "Back then, it started with the French and...

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