PEAK PERFORMANCE; WITH FEEDBACK FROM A WORLD-CLASS CLIMBER, MOUNTAIN HARDWEAR ELEVATES ITS TECHNICAL APPAREL.(Ed Viesturs)

Daily News Record, August, 2005 by Lloyd, Brenda

Byline: Brenda Lloyd

ATLANTA -- On May 12, when high-altitude mountaineer Ed Viesturs reached the top of Annapurna, sometimes considered the most dangerous 8,000-meter peak in the world, he was wearing Mountain Hardwear.

Viesturs, whose summiting of Annapurna made him the first American to climb all 14 of the world's peaks over 8,000 meters without oxygen, is a fervent spokesman for the Richmond, Calif.-based maker of high-end outerwear, apparel, accessories, tents and sleeping systems. "It's all I've been wearing since 1994," he said. "They're my clothing supplier, and they're the top of the heap. They have amazing attention to detail and it's just great stuff."

The mountaineer, who's taking a break now, helps the Mountain Hardwear...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.