Brought to you by IBM
- Why advocacy matters to online retailers: Customer focus can mean greater loyalty and financial returns are in store
- Why advocacy matters to drugstores and pharmacies
- Why advocacy matters to retailers: Insights from five retail segments
- Why advocacy matters to grocers: Surveyed consumers give retailers food for thought
- Why advocacy matters to apparel retailers: Customer focus requires apparel retailers to dress for success
Featured White Papers
- Enterprise PBX buyer's guide (VoIP-News)
- Enterprise PBX comparison guide (VoIP-News)
- Hosted CRM buyer's guide (Inside CRM)
Retail Industry
Industry: Email Alert RSS FeedPAT TENORE; BUILDING BUZZ IN ORANGE COUNTY.
Daily News Record, August, 2005 by Bailey, Lee
 | Content provided in partnership with |  |
Byline: Lee Bailey
Four years ago Pat Tenore, 32, and Conan Hayes started Rvca (pronounced "roo-kah"), surprising the surf-obsessed Orange County establishment with artisanal T-shirts and understated, cut-and-sewn sportswear. Despite receiving the Surf Industry Manufacturers Association's (SIMA) "buzz brand" of the year award in May, Rvca is not an action sports label, according to Tenore. He bristles at being pigeonholed, and at convention in general.
DNR: Do a lot of people hear about Rvca, find out that it's based in Orange County, and then just label it ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: Health
- AAACN Viewpoint
- ABNF Journal, The
- AIDS Treatment News
- AMAA Journal
- Aboriginal Nurse, The
- Adolescence
- Adolescent Psychiatry
- Advances in Skin & Wound Care
- Age and Ageing
- Alabama Nurse
- Alberta RN
- Alcohol Research & Health
- Alternative Medicine Review
- American Family Physician
- American Fitness
- Men's Fitness
- Psychology Today
- Shape