RAINFOREST LAUNCHES UPSCALE LABEL.(Brief Article)

Daily News Record, October, 2005 by Gellers, Stan

Byline: Stan Gellers

NEW YORK -- Outerwear maker Rainforest is hitting the luxury trail with a new, top shelf-priced Signature label for fall.

With price points ranging from $495 to $1,095, the Made-in-China collection of six styles is being introduced for the first season exclusively at 20 doors of Saks Fifth Avenue. According to Jack Wu, Rainforest's president, Signature represents a new high in price points for the company, which is also using shells and linings that it has never dabbled in before.

The collection features citified, rugged, outdoor, waterproof styles in bomber or parka lengths with such extras as coyote-framed hoods, envelope patch pockets, sealed seams and unusual metal hardware. Shells include Gore-Tex nylon and...

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