CHU GETS HOME AT SAKS.(David Chu)(Brief Article)

Daily News Record, October, 2005 by Palmieri, Jean E.

Byline: Jean E. Palmieri

NEW YORK -- David Chu's second career is getting off to a solid start.

The founder and former CEO Of Nautica, which was sold to VF Corp. in August 2003, debuted his new collection at Saks Fifth Avenue earlier this month, and early results are encouraging.

"We've reordered three times already," said Bill Wynne, buyer of men's classification clothing for the upscale retailer.

Steven Toia, Chu's vice-president of sales, said that in the two weeks the line has been in the store, sales have surpassed expectations. "Every classification is selling and our average sale is over $2,500."

The David Chu collection -- a line of sporty, sophisticated pieces with a classic but modern twist -- is housed in...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.