LONDON FOG DEBUTS FULL COLLECTION ; OUTERWEAR COMPANY EXPANDS INTO FULL-FLEDGED BETTER DESIGNER LIFESTYLE LINE.(London Fog Industries Inc.)(Brief Article)

Daily News Record, January, 2006 by Gellers, Stan

Byline: STAN GELLERS

NEW YORK - In the year since David Didio took over as president of London Fog, the company has emerged from a one-note outerwear/rainwear maker into a full-fledged designer lifestyle collection.

"We always knew we would develop a total brand in all classifications," said the former Donna Karan and Calvin Klein executive, "but that was only part of our vision. We did a capsule spring outerwear line last fall as a marketing vehicle for luxury retailers to reposition London Fog into the better designer sportswear market from a mainfloor classification company."

The reaction to the outerwear, which was previewed to upscale retailers including Neiman Marcus, Saks Fifth Avenue and Barneys, was so strong that Didio forged...

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