FOREVER 21 CHAIN ADDS MEN'S WEAR.

Daily News Record, May, 2006 by Pallay, Jessica

Byline: JESSICA PALLAY

NEW YORK - Already a household name for young women, Forever 21 has turned its sights on guys.

The 200-plus-unit, Los Angeles-based purveyor of fast fashion has introduced Twenty One, a complete men's collection including shirts, pants, denim, sweaters, knits, outerwear and tailored suits. The first installment of the collection hit select stores, and the company's Web site,

earlier this month.

"We think men are evolving to be more fashion-oriented than they have been historically," said Forever 21 senior vice-president Larry Meyer. "We've successfully given the best fashion and everyday low pricing to our females, and we felt we had the expertise and sourcing knowledge to bring that to men."

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