Retail Industry
Industry: Email Alert RSS FeedTHE SCENT OF A MAN; MEN'S FRAGRANCE BUSINESS GAINING IN IMPORTANCE AS HOLIDAY SEASON APPROACHES.
Daily News Record, November, 2006 by Choi, Amy S.
Byline: AMY S. CHOI
NEW YORK - The average guy is more fabulous than ever.
Or at least, he shaves more regularly, styles his hair more frequently, and, in one of the more significant changes for the men's grooming industry, cares more about how he smells.
"The men's fragrance business this year is significantly outperforming last year," said Howard Kreitzman, vice-president of cosmetics and fragrances at Bloomingdale's. The department store doesn't release sales figures, but men's fine fragrances, said Kreitzman, are posting double-digit sales increases this year, even before the big holiday push.
The evolution in the $1 billion men's prestige fragrance market doesn't just lie in the fact that more men are wearing...
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