Retail Industry
Industry: Email Alert RSS FeedACTING ON IMPULSE; MEN'S SHOPPING HABITS HAVE BECOME MORE SPONTANEOUS, OPENING UP NEW OPPORTUNITIES FOR RETAILERS.
Daily News Record, January, 2007 by COLAVITA, COURTNEY
Byline: COURTNEY COLAVITA, CONTRIBUTIONS BY AMANDA KAISER
In the 2000 film The Family Man, Nicolas Cage's character, Jack Campbell, stumbles into the men's suiting department of a high-end department store during a routine family outing to a New Jersey mall.
He puts on a $2,400 Zegna suit, checks himself out in the mirror and without more than a moment of thought decides he'll buy it. That's of course until his wife puts the kibosh on his impulse.
Traditional men's retailing wisdom would consider such a scene just that, a scene-a conceit of fiction that may be perfect for the movies but not applicable on the selling floor. Men, after all, enter a store with a meticulous preparedness or at the least a viable need. They just don't drop down...
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